Category: Hospitality
Location: Bogotá, Colombia
Year: 2019
Selina is a hotel chain well-known in Latin America and now globally for being a place for young culture, entrepreneurs, backpackers, art and fun, offering a place to stay but also a hundred activities for visitors and locals to explore the city, the culture, the food, the party, and every possible cool thing to do in a city.
Located in a very famous neighborhood full of young culture, offices, entrepreneurs and night life, the challenge was to create a vibe different enough to attract young community and also professionals by offering something unique.
We did a fusion between mid-century and modern, as a way to understand the transition that the neighborhood has been facing towards “modern times”.
This was a very fun project to do, since almost everything was made in-house with the Selina Team, an amazing group of creatives, architects, product designers and carpenters that always worked with the purpose of being sustainable, recycle and reuse.
Inside Selina Hotel, besides of the restaurant, we designed a big open reception, a co-working space, a common kitchen with archs and fun rooms to watch movies and read/work, a yoga room, and 5 typologies of rooms for the guests.
*All photos are property of Selina